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Harvard Business School, Baker Library

The South Sea Bubble

Cambridge, MA

Exhibit Design: Proun Design, LLC
Fabrication: WB Inc.
Budget: $50k

Before the Lehman Brothers Real Estate Collapse, Ponzi Schemes, and the Great Depression, there was the South Sea Bubble—the first international stock market crash. The South Sea Company was created by the British Government to help relieve war debt. The over-inflated value of it’s stock encouraged frenzied investing and lead to its dramatic collapse in 1720. This exhibit at Harvard Business School's Baker Library chronicles the rise and fall of the South Sea Company through historic documents and images from its collection. Satirical prints and rich, farcical illustrations, reveal the economic, political, cultural, and social narratives that continue to survive as a cautionary tale.

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